Spinning a new identity for Shinyl Vinyl

A full rebrand for Shiny Vinyl, an online record store helping music lovers build and enjoy their collections. Previously selling only through Discogs, the brand lacked a visual identity. Studio Vermilion brought its playful personality to the forefront—developing a new logo, color palette, and graphic system that captures its chill, retro vibe while creating a more memorable and engaging experience for music lovers and collectors of all kinds.

  • We developed a visual and verbal identity system that reflects ShinyVinyl’s laid-back, retro vibe; from logo & typography to tone of voice.

  • We designed and built a custom WordPress site that brings the brand to life and makes it easy for collectors to shop and explore.

  • We extended the brand across touchpoints like business cards, shipping stamps, and ads to create a cohesive, memorable experience.