Hi, Hello!

I’m Samantha Locke—a visual designer and creative partner with a love for bold ideas and striking design. I work with brands to help shape who they are and how they show up, through thoughtful strategy, identity, packaging,
and visual storytelling.

Before co-founding Studio Vermilion, I spent five years at IDEO, collaborating with brands like Clif Bar, Perrier, and Patagonia to imagine the future of food, wellness, and sustainability.

My design philosophy is rooted in the belief that form should follow function—every decision should serve a purpose. I’m drawn to work that’s clear, intentional, and pared down to its essentials, but never at the expense of personality.

Currently based near Detroit and Ann Arbor, I’m open to creative collaborations of all kinds.