Led the development of Tari’s brand strategy and visual identity system—defining logo, color, illustration, and brand positioning to clearly express the product’s flavor while celebrating it’s Peruvian origin.

Designed labels with clear information hierarchy and a cohesive visual system—color, type, logo, and illustration—ready for print. Consumer testing guided the form factor, shifting from doypack to squeeze bottle for better usability and shelf impact.

Contributed to research that informed Tari’s U.S. launch, guiding brand hierarchy, packaging form factor, and positioning the sauce as an approachable “Everything Sauce” for U.S consumers.