Reviewed eyewear brands and homestead content on social media to understand the existing landscape. Informed opportunities for differentiation and tone.

Defined the brand’s positioning, voice, and core narrative, grounding Meat Gazerz in biological alignment, natural rhythms, and regenerative living. Established a strategic foundation that connects the product to a broader vision of health, food, and lifestyle.

Developed a cohesive visual identity system spanning logo, typography, color, and illustration. The system expresses a playful, irreverent tone while supporting a deeper, more intentional point of view.