Shaped JUST’s brand over five years, including multiple rebrands, visual identity, and system-level decisions. Developed cohesive logo, color, and visual systems that guided packaging, digital, and marketing touchpoints.

Conceptualized and created print-ready designs for a wide range of products—mayo, dressings, cookie dough, and foodservice packaging. Systematically approached the complexity of multiple SKUs to make thoughtful, scalable design choices.

Managed JUST’s website in partnership with development, ensuring every detail aligned with brand vision. Art-directed photography and food styling for web and social media. Designed decks, sell sheets, menus, posters, and other marketing materials for sales, executive partners, and investor events.